With representatives and affiliates in multiple countries, WUCO is committed to global outreach. The organisation tailors initiatives to local contexts while fostering a worldwide unified approach to consumer rights.

WUCO advocates for systemic change in consumer protection policies, especially in response to the complexities of the digital market. The organisation aims to establish comprehensive policies that adapt to modern consumer challenges, fostering a solid consumer protection environment based on collaboration and accountability among all stakeholders.

Through strategic initiatives, WUCO actively confronts the global challenges in promoting consumer rights. By prioritising education, participation, collaboration, and advocacy, WUCO seeks to fortify consumer protection frameworks and bolster consumer rights in the marketplace.